Forging Corporate Ties Through Floral Arrangements
Over six years, we've learned that effective business gifting isn't about flawless bouquets—it's about mastering the nuanced craft of professional relationships and the right timing.
How We Resolved the Corporate Gifting Challenge
In 2019, a common frustration from our business clients kept surfacing: "Lovely flowers, but they arrived after the meeting." That’s when we understood we weren’t merely arranging flowers—we were coordinating moments that could influence professional relationships.
The Timing Transformation We Fell Into
Our breakthrough happened when a client faced a rush to an investor meeting moved up by three hours. Instead of saying “no,” we created what we now call "flex-timing"—bouquets designed to look impeccable whether delivered at 9 AM or 2 PM.
"Now we craft arrangements with several peak moments throughout the day, so your flowers never look like they’re waiting around."
Our Problem-Solving Process
We developed this approach after watching too many well-intended gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned the hard way when a client’s congratulatory arrangement arrived amid a restructuring announcement. Now we ask the questions florists usually skip: What’s happening in your business right now? What’s the mood you’re aiming for?
Recent example: A client wanted to celebrate a partnership but mentioned their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, a completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that no one can maintain become awkward within days. We learned to design for real office environments—air conditioning, fluctuating light, busy receptionists who might forget to water.
Our "office-hardy" selections include blooms that dry gracefully rather than wilt dramatically, and arrangements that appear intentional even after a hectic week.
The Follow-Through Innovation
We found that the real impact unfolds after delivery. A client noted visitors still asking about their flowers weeks later, still looking fresh. That’s when we realized we weren’t just delivering gifts—we were generating ongoing conversation starters.
Now we include subtle care notes that help recipients keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind the Process
We’re not your typical florists, and that’s likely why our approach works. Our backgrounds in business consulting and hospitality management taught us to view gifting as relationship strategy, not just decoration.
Kaveri Mehta
Lead Design Curator
Former hospitality manager who noticed how flowers affect guest experiences in luxury settings. Kaveri brings that same focus on environmental psychology to corporate spaces, understanding how floral choices shape business conversations and first impressions.
Prithvi Khandelwal
Client Relations Director
Started in business consulting before realizing that successful partnerships often hinge on thoughtful gestures that many companies mismanage. Prithvi specializes in timing, cultural nuances, and the subtle craft of building business relationships through meaningful gifts.
